Digital Marketing & Communication Specialist

The electric vehicle (EV) market is growing rapidly, and at Fortum Mobility, we empower our customers to embrace electric mobility with seamless charging solutions. Through our Fortum Charge & Drive service, customers enjoy access to over 30,000 charging points across the Nordics via one app and charging key. Additionally, we offer tailored solutions for businesses, empowering them to integrate EV charging into their operations. We aim to deliver a world-class experience, and we need innovative and passionate individuals to help us achieve that vision.

As a member of the Fortum Mobility team, you will take part in developing Charge & Drive marketing and new mobility services in the Nordics. We are currently looking for someone who can drive marketing communications and create experiences that our customers love.

About the role

As a Digital Marketing & Communication Specialist for Fortum Mobility in the Nordics, you will play an important role in shaping Fortum's brand presence and customer experience in the rapidly evolving EV market. Your main responsibilities include driving customer acquisition, engagement, and retention across digital platforms for both B2C and B2B customers. You will develop and execute digital marketing and customer communication strategies across multiple markets and languages, ensuring alignment with business objectives. Working closely with internal teams, agencies, and global stakeholders, you will deliver cohesive and effective marketing initiatives while optimizing communication efforts through data-driven insights.

In your role you will:

• Develop and execute marketing, content, and communication plans aligned with global and local priorities.
• Create and manage multi-channel content and customer communication (articles, marketing automation, advertisement, multi-media) to enhance brand visibility and engagement.
• Drive customer acquisition and retention through marketing campaigns, SEO/ASO strategies, and performance optimization.
• Analyse marketing performance, using insights to refine strategies and maximize ROI.
• Utilize digital tools (CRM, performance analytics) to personalize communication and improve efficiency.
• Collaborate with internal teams, external agencies, and global stakeholders to ensure brand consistency and localization.

About you

To succeed and thrive in this role, we see that you have:

• Strong expertise in digital marketing, content creation, and multi-channel communication, with a track record of driving engagement and business growth.
• Proficiency in performance analytics, digital marketing and content management tools, and marketing automation, enabling data-driven execution.
• Experience managing localized content across different markets while maintaining brand consistency.
• A relevant academic degree and at least three years of experience in digital marketing, communications, or a related field.
• A collaborative mindset with the ability to work across multiple markets and languages.
• Native-level fluency in Swedish or Norwegian, with strong English proficiency.
• Experience in the mobility industry is an advantage.

We offer you
At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally.

More information about our culture and benefits can be found here.

Interested?
Submit your CV in English at latest on 22.4.2025. We start contacting suitable candidates already during the application period. If you have questions and would like to hear more about the position, please contact hiring manager Niklas Kauppi at niklas.kauppi@fortum.com.

We are Fortum
Fortum is a Nordic energy company. Our purpose is to power a world where people, businesses and nature thrive together. We are one of the cleanest energy producers in Europe and our actions are guided by our ambitious environmental targets. We generate and deliver clean energy reliably and help industries to decarbonise their processes and grow. Our core operations in the Nordics comprise of efficient, CO2-free power generation as well as reliable supply of electricity and district heat to private and business customers. For our ~5 000 employees, we commit to be a safe, and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki. fortum.com