Business Analyst, Lead Performance

Help Us Find and Engage the Right Customers 

Are you a skilled and motivated analyst with a passion for optimizing lead generation and sales performance? Do you thrive at the intersection of analytics, commercial strategy, and customer engagement? Join us as Business Analyst, Lead Performance, where you'll play a key role in identifying and nurturing high-quality leads to drive business growth in a smarter, more cost-efficient way. 

About the role

To strengthen our ability to attract and retain customers, we seek a Business Analyst, Lead Performance who can identify and prioritize high-quality leads in a GDPR-compliant way. You will contribute to develop a structured way of generating and nurturing leads from various sources ensuring that our sales teams focus on the most promising prospects. Working closely with key stakeholders from sales and marketing, you'll turn data into actionable insights that improve the cost efficiency of our customer acquisition efforts and maximize lifetime value. With a high degree of autonomy, you will extract insights from vast customer data contributing to improved customer experiences and business outcomes.  

You will be part of a Nordic Analytics & Insights team, supporting sales operations across Norway, Sweden, and Finland. Ideal candidates have a few years of relevant experience, excel at the intersection of data and business, and are familiar with programming languages like SQL or Python and visualization tools like PowerBI.​ 

Key Responsibilities

• Lead generation & nurturing – Develop structured approaches to identifying, prioritizing, and nurturing sales-qualified leads.  

• Segmentation and list deliveries – Manage both recurring and ad hoc list deliveries, as well as operational requests from stakeholders, ensuring data quality and effective error handling procedures. 

• Sales performance analytics – Leverage data and insights to improve efficiency in the sales operations and maximize customer lifetime value. 

• Stakeholder collaboration – Collaborate closely with the Enterprise sale and marketing teams to understand the business needs.  

• Compliance & process management – Oversee GDPR-compliant data handling and manage user access to the Fortum lead portal. Onboard new lead vendors and ensure understanding of API documentation. 

About you

• Higher relevant education, preferably in technology / economics, with emphasis on quantitative subjects and IT. 

• Experience with programming languages like SQL, PHP, Python. Knowledge in visualization tools like PowerBI is an advantage.  

• Work experience in relevant field, with proven track-record of creating business growth through lead performance and generation of own leads.   

• Understanding of lead scoring models and customer segmentation, and how they can support sales growth and cost efficiency. 

• Good written and verbal ability in English and any of the Nordic languages. Fortum’s working language is English. 

To succeed in this position, you need strong analytical skills and a data-driven approach to structured problem-solving. A commercial mindset, high drive, and target orientation are key, as well as being an effective communicator and relationship-builder. Being self-motivated and able to prioritize tasks effectively is crucial, along with attention to detail in your work. You are also curious and innovative with a focus on automation of tasks and using hypothesis testing in your problem-solving approach. 

We offer you
At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally.

More information about our culture and benefits can be found here.

About Fortum Consumer Solutions: 

In Fortum Consumer Solutions, our Nordic Customers Business function delivers value to our customers through Smart, Modern, Advisory, Reliable, and Transparent service and sales tailored to their needs. Our scale and international approach enable ongoing investments in employee development, tools, and processes to uphold top-quality, reliable, and efficient standards. This ensures our customers receive world-class solutions and experiences, contributing to profitable and sustainable operations. 

In Consumer Solutions we are offering our 2.4 million customers reliable and sustainable energy, making their everyday lives easier with new technology and innovative solutions and services. 

Interested?
Submit your application by 22.04.2025 at the latest. In this recruitment, we have ongoing selection, which means that we might call for interviews on an ongoing basis.If you would like to hear more about the position, please contact Kathinka Blauenfeldt,  through e-mail Kathinka.Blauenfeldt@fortum.com.

We are Fortum
Fortum is a Nordic energy company. Our purpose is to power a world where people, businesses and nature thrive together. We are one of the cleanest energy producers in Europe and our actions are guided by our ambitious environmental targets. We generate and deliver clean energy reliably and help industries to decarbonise their processes and grow. Our core operations in the Nordics comprise of efficient, CO2-free power generation as well as reliable supply of electricity and district heat to private and business customers. For our ~5 000 employees, we commit to be a safe, and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki. fortum.com