Tracking Implementation Specialist

Digital Customer Offering (DCO) is a business function within Fortum Consumer Solutions, where business and technology come together. At DCO, we create superior digital offerings and experiences for our 2,4 million consumer and enterprise customers. We innovate and find new ways to digitalize our offerings and processes. We collaborate closely with our stakeholders and external partners. Through cross-functional collaboration, agility and sustainability focus, we strive to make our customers’ increasingly digital lives easier with our services. We serve clients in the Nordics as well as Poland and Spain.

About the role

We are now looking for a Tracking Implementation Specialist to join our Martech team in DCO.

In this role, you will:

• Manage and develop tracking and data collection across Google Tag Manager. You will implement and maintain pixels, events, and conversion tracking across platforms (e.g. Meta, Google Ads, TikTok). You will also define and align the dataLayer structure to ensure accurate and consistent event tracking.
• Translate business needs into technical tracking specifications for developers and stakeholders.
• Conduct QA and debugging to ensure data accuracy and tracking quality.
• Collaborate with stakeholders to ensure seamless governance model across platforms.
• Be responsible for insuring that our data collection is compliant with GDPR regulatory rules and legislations, as well as insurance privacy compliance. You will also manage cookie consent frameworks.
• The role may also include other coding tasks in Fortum’s own systems in the MarTech area.

About you

To succeed and thrive in this role, we see that you have:

• 5+ years’ experience as a Technical Web Analyst, Measurement Specialist, Front end developer with dataLayer experience or similar.
• Experience with server-side tracking setup, including container configuration and data flows.
• Deep expertise in GTM (client & server-side), dataLayer planning, and tag architecture.
• Solid knowledge of JavaScript for building dataLayer pushes, HTML and CSS as well as building custom tags and triggers.
• Strong skills in documentation and the ability to create actionable technical guidelines.
• Proven experience managing tracking across one or more e-commerce platforms.
• Excellent stakeholder management-, presentation- and communication skills.
• Confidence in coding across different MarTech systems, as the role also involves working with Fortum’s own communication platforms.
• Experience with BigQuery and BI tools such as PowerBI, Data Studio etc, will be considered an advantage.
• Fluent skills in English is required for the role. Proficiency in one of the Nordic languages is beneficial.

We offer you

At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally.

More information about our culture and benefits can be found here.

Interested?

Submit your application in English latest on 1st of June. We start contacting suitable candidates already during the application period, and the job ad can be closed earlier if the right candidate is found. If you have direct questions about the position, please contact hiring manager Guillaume Vicidomini via email guillaume.vicidomini@fortum.com.

To be selected for the position, the applicant must go through background clearance and a health examination including drug testing.  

We are Fortum

Fortum is a Nordic energy company. We generate and deliver reliable energy to our customers and the Nordic energy system while at the same time helping industries decarbonise their processes and grow. Our core operations comprise efficient and best-in-class low-carbon power generation, customer services, and heating and cooling. Fortum’s power generation is already 99% from renewable or nuclear sources with one of the lowest specific CO2-emissions in Europe. We are guided by our ambitious SBTi-validated emission reduction targets on our way towards net-zero by 2040. For our ~4,500 employees, we commit to be a safe and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki. fortum.com